Kilgannon McReynolds Grows Kilgannon McReynolds Grows
Kilgannon McReynolds (KGR) recently welcomed Krissa Gaston as Senior Account Executive. Gaston left an Account Manager position with Memphis based Sossman & Assoc iates where she worked with clients including: Marquis Spas, Time Warner Co mm un ications, Methodist Health care, Mem phis/Shelby County Public Library & Information Center, and iPIX-Internet Pic tures Corp. She is a graduate of the Uni versity of Georgia .
KGR was named agency of record without a formal review for LeasePlan USA based in Alpharetta. The vehicle management company leases, finances, and manages fleets of cars or trucks to companies throughout the nation. KGR will provide advertising, direct marketing, and PR services for the company, taking the place of Atlanta based Ozyp Ad vertising. The initial ad campaign is scheduled to break in fall 2001.
LeasePlan’s global advertising is handled by BBN, The Multicultural Agency based in the U.K. BBN recently chose KGR as its affiliated agency in the South east U.S. region. The billings of the Lease Plan account is estimated at $2 million.
KGR’s campaign for the Attorneys’ Title Insurance Fund, Inc. (The Fund) broke in July. The Fund, based in Orlan do, sells title insurance and information exclusively through real estate attorneys. The campaign was designed to educate Florida consumers about the importance of involving a real estate attorney while buying or selling a house. KGR created a :30 television spot and two :60 radio spots. A Spanish version of one of the radio spots will specifically target the Hispanic population in the Miami market.