Snapper, Inc. has awarded its creative and production account to McRae Communications. The agency will be responsible for creating and producing television, radio, print and collateral materials for the company which manufactures lawn and garden equipment. The companies, both based in metro Atlanta, worked together this year on media planning and placement in Georgia. The relationship will now include primary creative supporting Snapper’s sales efforts with its nationwide network of retailers as well as its sales activities with partner Wal-Mart. Projected billings remain undisclosed.

McRae welcomed Neil Goodman as Manager of Media & Strategic Planning. Goodman comes to McRae from The Home Depot where he served as Media Manager, managing the annual print, direct mail, and advertising campaign for the Midwest Division. Prior to his position with The Home Depot, Goodman worked with BBDO South.