Headline Group Says Yes to New Business Headline Group Says Yes to New Business
Joining The Headline Group’s (THG) already impressive client roster are Atlantic Station LLC and AJ Prindle & Co. THG will assist the former with its unveiling, scheduled for 2003. The 138 acre development will take the area once occupied by Atlantic Steel in downtown Atlanta. The project includes six million square feet of office space, 1.2 million square feet of retail/en ter tain ment space, a “hi-tech village,” and 4,000 residential units. A transit, pedestrian bridge will be built to span the I-75/85 Downtown Connector, making for easier ac cess from midtown Atlanta. THG will manage the public relations component of the marketing program.
THG will oversee the launch and ongoing media relations for AJ Prindle & Co., a subsidiary of Ford Motor Company. The company was designed to provide product solutions to vehicle owners through a direct mail catalog and the internet.