It’s all about placement and aptly named Prominent Placement, Inc. (PPI) is on it. The company was se lected by NBC to get the network’s newest talk show front and center on the internet.

Founded in March by Stacy Williams, formerly of Kilgannon McReynolds, PPI will build a presence on the web for the new daytime talk show, “The Other Half.” The show examines issues as they relate to women, issues like relationships, finance, health, and sex. What distinguishes the program from others targeted at women is that it is mediated by an entirely male panel. Comprising the panel: TV veteran Dick Clark, Child Star Danny Bonaduce, Harvard-educated Physician Dr. Jan Adams, and TV star on now syndicated “Saved by the Bell,” Mario Lopez.

“NBC Enterprises found my company through a search engine,” said Williams. “It’s proof that I practice what I preach on my own site.”