Kilpatrick Stockton wanted to tap top law students. Iconologic wanted to see to it that the law firm’s website did that. The atypical re cruiting site features animated attorneys that take the viewer through the firm’s “brand story” and offices. Speaking in terms of its audience, the site features music, messaging, and imagery that captures an MTV generation. The site also features a new logo and slogan Iconologic created.

“Kilpatrick Stockton kept pushing us to go farther. We were impressed that they were willing to live up to their innovative market po sitioning,” said Iconologic Pres. Brad Copeland.