Waccamaw Media needed a guy on their frontline so ProductM created Mr. P, a virtual salesman. Mr. P will star in four :30 television ads. ProductM’s Owner and Chief Animator, Mark McJunkin sculpted the character from clay and then rebuilt him in the virtual world. Waccamaw Media is a Myrtle Beach, South Carolina agency specializing in multimedia for business, broadcast and Internet. The character will be transformed for use in other mediums, including web, POP displays, print pieces, and perhaps a bulletin board or two.