Slang on the Golf Course Slang on the Golf Course
Record label Terminus Records recently licensed a track from Slang’s debut album, The Bellwether Project to American Express. “What a Day May Bring” is getting heavy airplay during this year’s golf/Tiger Woods season. AMEX uses the track in its current television spot. The spot, one of three created by Ogilvy & Mather, features Golf Impre sario Tiger Woods and debuted at the 2001 World Golf Championship-NEC Invitational. The ads were also sched uled to run during the American Express Champion ship and the Ryder Cup, though both have more recently been postponed.
Represented by Terminus, Slang’s beats fell into the right hands. After being chosen as Director’s Pick on NPR’s Weekend Edition Sunday, an Ogilvy & Mather Executive requested the license for the very groovy, very jazzy, very techno song. The song, written by longtime friends and collaborators Layng Martine III and Brian Siskind, layers a drumbeat from an earlier track, adding a guitar and other effects.
The song features guest musicians and collaborators including Jane Scarp antoni (REM, Luna, Beastie Boys’ Hello Nasty), DXT on the turntable (Herbie Hancock’s “Rockit”), Saxophonist Jay Rodriguez (Medeski, Martin & Wood), and Key boardist Gordon Raphael (Sky Cries Mary). Slang is the aural collaboration of Bassist Dave Schools of the Athens based rock band Widespread Panic and Martine III, Engineer/ Composer.