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| Atlanta Ad Club's Best The Atlanta Ad Club recently announced the recipients of the 2007-2008 Silver Medal and Young Advertising Professional Awards. 2007's Silver Medal honor was awarded to Patrick Scullin, founding and managing partner, Ames Scullin O'Haire. The recipient of this year's Young Advertising Professional award was Dameon Pope, an account supervisor with Matlock Advertising & Public Relations. The Silver Medal Award is the highest prestige bestowed by the Atlanta Ad Club. The award recognizes an individual who has made an outstanding contribution to advertising and who continually furthers industry standards, creative excellence and responsibility in areas of social concern. Nominated by co-worker, Mark Ashley, creative director of Ames Scullin O'Haire, Patrick Scullin moved to Atlanta in 1994, integrating himself firmly in the Atlanta advertising community. Prior to founding ASO in 1997, Scullin worked with Tausche Martin Lonsdorf/Atlanta and had his own company, Scullin Communications. Before his move to Atlanta, Scullin worked with W.B. Doner/Baltimore, Hal Riney & Partners/San Francisco, Leo Burnett and The Richards Group, to name a few. The Young Advertising Professional Award recognizes a young, talented advertising professional between the ages of 18 and 31 who has made significant contributions to their organization and community. Nominated by Kent Matlock, chairman and CEO of Matlock Advertising & Public Relations, Dameon Pope has spent nine years in the advertising business and has been at Matlock Advertising & Public Relations for four years. Having developed multicultural advertising and marketing campaigns for many of Matlock's clients, his campaign strategies have earned him a reputation of "bringing a little flavor" to traditional corporate branding. Triple Crown for WaveGuide WaveGuide Studios' video for Hands On Network recently won three awards. Atlanta-based marketing and PR agency Communications 21® was tasked with launching the re-brand of CityCares, an established global nonprofit, into Hands On Network. C21 came to WaveGuide Studios to create a video as the centerpiece of the launch event and also as a fundraising and broadly disseminated PR tool for Hands On Network.
The video, which featured animations created from existing still photography, 3D animation and custom sound design, garnered three awards: a Gold Amy from the American Marketing Association, a Gold Flame Award from the International Association of Business Communicators, and a Phoenix Award from the Public Relations Society of America.
The video was completed within 15 days.
In addition to its use at the nationwide kickoff event, the video was shown at numerous fundraising events, and copies were distributed to potential new sources of funding for the organization.
Grant Promotes DeFrain Grant Design Collaborative recently promoted Matt DeFrain to the position of associate creative director. Since joining the firm as a senior designer in April 2000, DeFrain has provided strategic brand design support for clients such as Blackberry Farm, Herman Miller, Mannington Commercial, Monterey Carpets, Muzak, and SI Flooring Systems. His work has been featured in numerous publications including Communication Arts, STEP, Print, Graphic Design:usa, Contract, Metropolis, Interior Design and How Magazine's International Annual of Design. Before moving to Atlanta, DeFrain's previous experience included receiving a Bachelor of Science in Graphic Design from Western Michigan University, seven years in various firms across the Chicago area, and a five-year stint with Miami-based Vortex Communications. Recent accolades include Best in Show, AIGA Southeast Excellence in Design (SEED) Competition in 2005, and a nod for Best Emerging Artist, 4 Bridges Art Festival in Chattanooga, TN 2006, for his fine art pieces, which have been featured in numerous shows across the region. Creative Presence Partners took home the Gold Award at the Event Marketer Magazine's 2007 EX Awards in the category of Best Production of an Event (Consumer). The winners of the EX Awards were announced in May at the Hyatt McCormick Place in Chicago. CPP was selected for its work on the 2006 My Coke Fest produced in conjunction with the NCAA© Men's Final Four© in Indianapolis. My Coke Fest attracted more than 80,000 fans, setting an Indiana record for an outdoor music event, and was featured on CMT, ESPN, CBS, E!, MTV and Entertainment Tonight. The day's entertainment covered a wide range of musical tastes from R&B performer Chris Brown, The Wreckers featuring Michelle Branch, and American Idol and Country Music Association-award winner Carrie Underwood, with a special appearance by musical artist Nick Lachey. The evening was capped by a rousing performance by the Hoosier state's own John Mellencamp.
Ancillary activities during the weekend included live broadcasts on College Sports Television (CSTV), Westwood One Radio, and local radio and television stations. CPP also produced vignettes for airing during the NCAA© Final Four© broadcasts, launched a new advertising campaign for The Coca-Cola company, engaged street entertainers and provided Coke Floats sampling stations, rounding out the branded experience.
Lots of Vice at BBDO Atlanta Amber Askins, Heather Regna, and Tami Dimond are all management supervisors on the Cingular Wireless (AT&T) account. Askins came to BBDO Atlanta in September 1999 as an account executive on HUD and RealEstate.com, then joined the Cingular team as one of the original launch team members in 2000. Heather Regna joined the agency in January 2001 on the Cingular business as a senior account executive. Dimond joined BBDO Atlanta in November 2003 as an account supervisor working on the Cingular account.
Jane Gregory is a management supervisor on the Georgia Lottery account. Gregory joined BBDO Atlanta in January 2006, initially working on the Randstad and Peace Corps accounts. Her efforts on the Georgia Lottery pitch helped the agency win the account, which she leads, in mid-2006. Rhonda Mitchell is the manager of traffic services. Mitchell's department, which she has led since 2004, is responsible for trafficking jobs for all accounts within the agency. Lyke and Bellafiore Move Up at EMA Rick Lyke, APR, senior partner at Eric Mower and Associates, was named director of public relations and public affairs for the agency's Southeast offices in Charlotte and Atlanta. Lyke will be responsible for growing EMA's public relations and public affairs business in the Southeast, as well as providing support for current clients in both offices. He will also manage the Atlanta and Charlotte-based public relations staff and will be directly involved in new business initiatives for both offices. Lyke spent the past 23 years with EMA, and has been in the firm's Charlotte office for two years. He led EMA's public relations group in Syracuse before establishing the firm's public relations and public affairs-driven office in Albany in 1996. He also has a broad range of experience in advertising, marketing and interactive communications, including I LOVE NY. Lyke earned a journalism degree from Syracuse University's S.I. Newhouse School of Public Communications, spending time as a reporter and columnist for a daily newspaper before joining EMA. He continues to be an active freelance writer for consumer and trade publications. In other EMA news, Robert J. Bellafiore, who heads the marketing communications firm's company-wide public affairs practice, is now a senior partner. Bellafiore heads a staff of public affairs/public relations professionals that provides strategic communications services and counsel to clients of EMA's six offices in New York State and the Southeast. He specializes in developing and executing strategic communications plans surrounding complicated legislative, governmental or policy matters; managing crises; and building positive image and messaging. In his new role, Bellafiore will serve as a member of the agency's Board of Directors, where he will work in conjunction with other directors to set EMA's strategic direction. He will continue to be responsible for the continued growth of EMA's public affairs practice. Bellafiore joined EMA in 2003 as director of public affairs at the agency's Albany office and has 25 years experience in journalism, government, politics and business. He had previously served as former New York State Governor George Pataki's first press secretary and later deputy chief of staff, as well as a government and political reporter for The Associated Press and director of communications for the Business Council of New York State. Integrated marketing firm Hauser Group was selected by SouthStar Energy Services as its agency of record. SouthStar is a natural gas marketing company serving customers in seven states. In Georgia, SouthStar does business as Georgia Natural Gas (GNG), the state's leading natural gas provider. The multi-million dollar account is a fully integrated marketing and advertising campaign with strategic planning, brand development, media planning and buying, and development of a comprehensive creative campaign. The integrated marketing approach will include planning and buying of both traditional and non-traditional media. As one of the most immediate focuses of the campaign, Hauser Group intends to evolve "Gas Guy," the familiar company mascot and official spokes flame for GNG. Hauser Group will work to expand the role of the well-known advertising icon to strategically link it to the GNG brand. Hauser Group is expected to launch a campaign this fall across the state. In other news, Hauser Group was named the marketing agency of record by Hotel Indigo, which is owned by the world's largest hotel company by number of rooms, InterContinental Hotels Group (IHG). Hauser Group is responsible for Hotel Indigo's strategic brand development and integrated marketing activities for the industry's first branded boutique hotels. Hauser Group is responsible for the strategic development of the Hotel Indigo brand as it grows from an eight-location hotel group to a global entity. With more than 40 properties in the planning and development stages, each with a unique look and feel, the hotels' branding and creative messaging will require a certain level of unity while allowing each property's individuality to resonate with guests. Canterbury Press Snags Gold Canterbury Press was an award winner in the Printing and Imaging Association of Georgia's (PIAG) statewide Print Excellence Competition. The announcement was made May 4th during PIAG's 2007 Celebration of Print Gala, held at the Georgia Aquarium with more than 550 industry professionals in attendance. PIAG's Print Excellence Competition is the largest state printing competition in the nation. This year's event attracted 1,160 entries from 58 printing and imaging companies in Georgia.
Canterbury Press won five Best of Category Awards and two Awards of Excellence. A panel of three judges with extensive experience in printing and print production was brought in to examine the work. The judging criteria included: registration, clarity and neatness, sharpness of halftones and line drawings, richness and tonal qualities of color, paper and ink selection, ink coverage, difficulty of printing, effective contrast or softness, overall visual impact and bindery. Will Work for Beer Breensmith advertising celebrated its one year anniversary this St. Patrick's Day. In an ironic twist of fate, the agency not only landed Fadó, a national chain of Irish pubs as its client, it produced work for this year's St. Patrick's Day celebration that spawned a 30% increase in revenue from 2006. "Just a year ago we decided to open up our own shop on St. Patrick's Day, then we found ourselves a year later celebrating at one of our client's pubs. Pretty cool," says agency co-founder, Tim Smith. "We've grown to a staff of five and are starting to establish a unique culture indicative of the type of place we want to be," added co-founder, Chris Breen. Lately it's been all about the beer. On the heels of the St. Patrick's Day work, Breensmith completed an in-pub campaign for Guinness and is also working on Bierfest for one of its newest clients, The German American Chamber of Commerce. Atlanta commercial and documentary photographer Billy Howard relies on his sight everyday in his profession. Earlier this year, however, he lent out his sight to those who need it most, the visually impaired. Howard, along with illustrator Laurie Shock, created an exhibit called "Blind/Sight: Conversations With the Visually Inspired," designed to challenge common myths about blindness through the compelling personal stories of 12 people who possess inspiring vision of their own.
Howard created a series of 12 portrait photographs showing a diversity of ages, ethnic backgrounds and types of vision loss from low vision to total blindness. Shock created illustrations based on interviews with the subjects that emulates the actual vision of each subject. Some images appeared as if seen through thick fog, while others were completely dark. There were blurred images where some portions are recognizable and others are not. Each set of images included text and audio interviews with the person in the photo and an audio description of the images. In the interviews, subjects talked about their self-concepts, how they perceive the world visually, and how the world perceives them. For Howard, the goal was simple and elegant. He wanted to "demystify blindness and visual disorders in a way that gives voice to the diversity of seeing. Blindness is not always darkness and darkness is not always lack of vision."
Hinson Joins JS Creative JS Creative, a division of Jackson Spalding, recently hired Tom Hinson as a creative director. Hinson brings 15 years of design experience and extensive Web expertise to the JS Creative team. Before joining JS Creative, Hinson served as a senior graphic design specialist for Saint Joseph's Hospital in Atlanta. While there, he provided training, creative direction and feedback to other designers while also managing all design-related budget planning. He also directed and produced an award-winning book chronicling the hospital's 125-year history. Earlier, Hinson was vice president of the graphic design department of Prudential Financial's Atlanta group for eight years. In this position, he wrote and designed a variety of marketing materials ranging from statement inserts to the company's intranet site. Four Creative Circus students won awards at the 2007 One Show College Competition, the premier international student awards competition in advertising and design. The winners of the coveted Gold, Silver and Bronze Pencils received them earlier this year at New York's Prince George Ballroom. The student awards, produced by the non-profit organization The One Club, awarded twelve Pencils, judged by the same elite international jury of art directors, copywriters and creative directors who judge the One Show, One Show Design and One Show Interactive.
Todd Rone Parker and Peter Trueblood won Silver Pencils in the Interactive Marketing category, while Adam Deer and Rick Williams won Bronze Pencils in the Print category.
This year, nearly a thousand students from 106 colleges and universities in 16 countries competed to create advertisements in five categories for the Natural Resources Defense Council (NRDC) on issues ranging from global warming and clean energy to toxic chemicals and human health. "The One Club believes that strong messages can become catalysts for understanding larger problems," said Mary Warlick, Chief Executive Officer of The One Club. "We offer students from around the globe the opportunity to profoundly affect the physical world that brings us together: The Environment." No Luck Needed When You Have Skill Friday the 13th isn't so unlucky after all. On July 13th, Encyclomedia celebrates the opening of their new 2,100 sq. ft. soundstage, featuring a 30' x 36' x 16' corner cyc wall. The Encyclomedia crew is so pleased with the new stage, they almost forgot to celebrate their 10th anniversary. As for the space, projects like the film festival favorite "The Lady From Sockholm," the world's first sock puppet feature film, were shot in the original soundstage. Bark, Bark uses the Soundstage for their "Go City Kids" spots on Nickelodeon. Encyclomedia had Honda Engines reveal their sexy new look on the closed set. "Brawny" guys have rolled up their red, checkered flannel sleeves there for Glass Eye Projects, and now the Encyclomedia Soundstage itself has gone and gotten all gussied up. The new soundstage will help ring in Encyclomedia's 10-year anniversary party to be held on July 13th. "It's a great way to celebrate our 10th anniversary in this location," said Lance Holland, one of Encyclomedia's managing partners. There will be music, drinks and barbecue from Tim York, creative director at WorkflowOne Marketing. Primal Screen A La Carte Primal Screen recently completed a series of promos, bumpers and id's for TNT Latin America's Cinema A La Carte. In Cinema A La Carte, viewers are given a choice of two similarly-themed films, (they may both be by Spielberg or they might both star Travolta), and the one that receives the most votes via the web or phone-in is the one viewers get to watch.
It is a battle between the two films and since cinema is always about conflict, the branding expresses this clash in classic movie terms. Classic fighters including cops, robbers, cowboys, soldiers, samurai and gladiators are rendered in silhouette with no reference to any specific movies. Primal Screen also completed a second spot for Cartoon Network and the Food and Drug Administration (FDA) to help encourage kids to make healthier food choices. The co-branded campaign, "Spot the Block," encourages kids and "tweens" to read the nutritional information on food labels. The campaign also has an online destination where kids can interact with games, watch videos and learn more about Nutrition Facts labels. SCAD Scholarships Awarded Ten of Georgia's most artistically talented high school juniors and seniors will receive merit scholarships to study at the Savannah College of Art and Design. The Georgia High School Drawing Competition honors talented visual arts students in the state and the high school art educators who skillfully guide them toward success. Now in its 31st year, the statewide competition in Georgia received more than 300 entries from high schools through out the state. Scholarship awards were announced at an awards ceremony at SCAD-Atlanta. The top 10 award recipients in the 2007 Georgia High School Drawing Competition are: Platinum Award - Sunny Ren of Northview High School; Gold Award - Rebecca Brown of Savannah Arts Academy; Silver Award - Thomas Higgins of Troup High School; Bronze Award - Kate Gruber of Lassiter High School. Juror's Recognition Awards went to: Terrance Elmore of DeKalb High School of Technology, North; Maggie Hayes of Savannah Arts Academy, and; Wes Smith of Henry W. Grady High School. Honorable Mentions went to: Missy Cargo of Northview High School; Walker Jernigan of The Paideia School, and; Yeojin Jung of Kennesaw Mountain High School. The 10 winners selected by the jury are offered scholarships to attend SCAD-Atlanta, SCAD-Savannah or SCAD e-Learning, upon application and admission to the college. The scholarships, which range from $1,500 to $5,000 per year, are renewable until completion of a bachelor's degree, as long as the recipient is enrolled at SCAD and maintains a cumulative grade point average of at least 3.0. Wolff Bros Expands Wolff Bros Post opened a new ProTools HD-based recording studio. Designed to update and enhance both the music composition and production capabilities offered at Wolff Bros, the studio gives the Emmy Award-winning in-house composers and audio engineers the tools necessary to handle almost any music production or scoring project.
The studio features a Digidesign Control 24 console with the ability to record 24 audio tracks simultaneously. In addition, an extensive collection of vintage and modern microphones and instruments are available for use in session. Since its opening, the new studio has seen the completion of CD recording projects by Atlanta artists Jeffrey Jones and Kayla Taylor, both recorded and mixed by owner/composer/engineer Burt Wolff. The new HD-based recording studio joins Wolff Bros' two existing ProTools HD design suites, one featuring surround sound. The surround suite is run by audio engineer Seth Cohen. Cohen recently received a Telly Award for his work on Stephen King's Nightmares and Dreamscapes, which aired on TNT. Cinema Concepts Kathy T Cinema Concepts' independent feature film, "Kathy T" received the coveted Audience Favorite Award at the 2007 Palm Beach International Film Festival. A coming-of-age comedy written and directed by Evan Lieberman, "Kathy T" is a semi-autobiographical film loosely based around the 1980's college music scene of Athens, Georgia. Starring Trent Gill ("The Riches," "Las Vegas"), Mary Elise Hayden ("Redline," "Punk'd") and Greg Cipes ("Teen Titans," "Pledge This!," "John Tucker Must Die"), the film was shot in Atlanta using local talent and crew. Producer Mike Tremble supervised post production for both film and digital cinema distribution at Cinema Concepts' state-of-the-art studio facility located in Atlanta. Cinema Concepts also garnered a Telly Award in the movie trailer category for the film's teaser trailer. Show Me the Money The Georgia Department of Economic Development, armed with a $37 million-a-year budget - up 37 percent over four years - bagged an impressive number of business, tourism and entertainment trophies last year.
Tourists spent $17.7 billion on hotels, transportation, food, Braves tickets and other entertainment in fiscal 2006, up from $16.6 billion the previous year. Atlanta generated about half the revenue, according to Bob Harris, a tourism official. Tourists spent the equivalent of 32 million nights in Georgia. Movies, videos and commercials contributed $448 million in economic impact and put 7,870 people to work - "a record-breaking year," according to Bill Thompson, director of the state's film, video and music division. The music industry - hip-hop to country - was worth $1.8 billion and 12,000 full-time jobs. "Video game development is definitely a priority," Thompson added.
Snack food giant Frito-Lay announced this week another 80 jobs at its Houston County factory, boosting overall business investment to $2.1 billion across Georgia for the fiscal 2007 year, according to Deputy Commissioner Chris Clark.
More than 12,500 jobs were created via 204 new or expanding companies. Commissioner Ken Stewart, the state's still-new chief marketing official, unveiled "audacious goals" to transform Georgia into the world's business and finance capital by 2020. He also hopes to position Georgia as one of the top five U.S. states for tourism as well as film production. Safety First for SKS Scriptwriter Susan Solomon of SKS Creative in Atlanta was tapped to work with producer Diana Hanna on a Home Depot safety video. The video will be distributed to all store support centers across the country. The creative directive included integrating fun and whimsy into a normally somber subject of safety in the workplace. In effort to ensure the well-being of all office personal, this video was written so that the safety tips would be entertaining, comprehensive and memorable.
SKS Creative has also been asked to work with Jeff Nelson at N-Media to script a Global Destination video for Delta Airlines. The video will be designed to reinforce all the new routes that Delta flies to around the globe.
Guillotine's Cutting Edge Turner Classic Movies returned once again to Guillotine Post to develop a campaign for the RKO "Lost and Found" series. Writer/producer Samira Kayali collaborated with staff editor Christo Harris to create a promo with an air of mystery and intrigue for these 6 classic films, produced by the legendary Merian C. Cooper, which had not been available to the public for nearly 50 years. The films will not only run on TCM, but will also run in theaters on beautifully restored 35mm prints. In other news, GO! Productions recently called on Guillotine Post to help design a flashy, high energy, multi-screen presentation for the American Suzuki Motor Corporation. Executive producer Jill Kalish and producer Amanda Atkins worked with editors Michael Koepenick and Azita Ayagh to create part of the 9 screen extravaganza that was presented at the press reveal for the New York International Auto Show. The video showcased the reveal of the Suzuki SX4 Sedan along with the latest models of the'L7, and the Grand Vitata. The car running footage was intercut with gen' extreme sports lifestyle imagery to reinforce Suzuki's "Way of Life" campaign. Jack Mayfield designed the text and logo elements that really drove the client's message home. Blue Media on the Move Blue Media Supply moved their office and warehouse operations in May, from 650 Hamilton Avenue in Atlanta to 3511 Church Street in Clarkston, Georgia. The move will allow Blue Media the room to grow for years to come. Blue Media's new location is almost triple the warehouse space when compared to the previous location, and the office space has more than doubled. The new location will be home to Michael Perez and Ernie Stott, Blue Media's two account managers, Patrick Morris, office manager, and Josh Stover, CEO. Hayslett and McRae Responsible for Traffic Hayslett Group and McRae Communications will partner with the Georgia Department of Transportation to plan and execute the public relations, advertising and media planning program for GDOT's 511 travel information service. In 2000, the Federal Communications Commission (FCC) designated 511 as the single travel information telephone number for states and local jurisdictions across the country. Georgia's 511 service will offer information such as road conditions and anticipated travel times for interstates and roadways throughout the state, and will serve as a portal for other travel related needs such as airline, transit and rail information. The service will also be supported through a new dedicated 511 website. Beyond the user-friendly automated travel information provided through Georgia's 511 system, callers will have the option of speaking directly with a representative at Georgia's Transportation Management Center. Nolen & Associates recently signed two new clients: Halco Lighting Technologies, a lighting manufacturer, and HGOR, a landscape architecture design and land planning firm. Nolen & Associates will assist Norcross-based Halco Lighting Technologies in the development of new messaging and imaging for an ad campaign, company brochure, product catalog and refreshed website that will help launch its new image of Halco Lighting Technologies, an expanded manufacturer of lamps and other lighting technology. Halco has one of the most extensive product assortments available in the industry including halogen, compact fluorescent, linear fluorescent, H.I.D., miniature and sealed beam lamp types. HGOR (Hughes, Good, O'Leary & Ryan), a landscape architecture design and land planning firm, hired Nolen & Associates as its marketing agency of record, along with Schroder PR, as its PR agency of record, to develop new messaging, a refreshed image, a new marketing plan, collateral pieces and a new and improved website. HGOR is one of the largest firms of its type in Atlanta servicing the campus, commercial, community and urban environments.
Pergo, Inc. has selected Fitz- gerald+CO as its North American agency of record for the PERGO ® brand of laminate flooring after a review of national agencies. Fitzgerald+CO has started development of a comprehensive marketing and communications program that will include new strategy development, creative, advertising, media and interactive. The campaign will launch in North America in late summer 2007.
PERGO ® is the best known and largest selling brand of laminate flooring in North America and literally created the laminate flooring category in the United States when its products were launched here in 1994. Today Pergo is sold in more than 3,500 specialty retailers, The Home Depot, and Lowes. Party in Vegas Cityline Media Group (CMG) recently added several new accounts to its client roster. CMG is the exclusive design team for Hendon Rocks 007, a party for the Who's Who of the ICSC Conference in Las Vegas, Nevada. Now in its seventh year, the party has the reputation for outdoing itself year after year. CMG will handle branding, collateral design and web. CMG will also be handling Hendon Properties, a property development company based in Atlanta, GA. CMG was brought on to revamp the company's web presence. For Dr. Lucky's Industries (DLI), a t-shirt design and production company with over 5 labels tagged to the DLI brand, CMG will revamp the website and focus each label under a separate micro-site.
CMG has also been contracted by The Great Miller Lite Chili Cook-Off 2007, StratoComm Corporation, Proof of the Pudding, and Prriya & Chintans.
"Destination Delta," an orientation video created for Delta Air Lines, won a Silver Telly award for Editing and a Bronze Telly award for Employee Communications. The modular, 18 minute program, featuring fast-paced introductions to each major division of the company, was directed, shot and edited by John Godwin, produced by Angel Chandler of Delta's ACS Learning, written by Julie Budnik, and narrated by Holly Stevenson. The 5-day shoot, using Godwin's Sony'DCAM High Definition camera, was ably crewed by Greg Linton (Sound), Paul Hurley (Key Grip), Joulles Wright (AD), John Godwin and Alex Calderon (Grips) and many incredibly helpful hands from ACS Learning and each Delta division. The program, produced in both HD and SD, was edited on Avid Liquid Chrome. The Georgia Film, Video and Music Office, a division of the Georgia Department of Economic Development, is leading the way in the thriving and powerful video game development industry in Georgia. In April, Asante Bradford was hired as a digital entertainment liaison to focus on business development and identifying opportunities to encourage the continued growth of the video game development industry in Georgia. Bradford will work to increase the state's level of industry promotion and support, create business to business and educational institution relationships, oversee industry specific advertising and marketing initiatives, and attract video game development companies to Georgia. He will encourage the industry to utilize the Georgia Entertainment Industry Investment Act, which grants a base tax credit to qualified productions.
Bradford was the founder of a game center entertainment arcade that provided gaming, training, and Web access on state-of-the-art equipment in a LAN environment. He was also responsible for establishing educational programming, game licensing and acquisition as well as planning video game tournaments in the southeast for companies such as EA Sports, Red Octane and Microsoft. A native of Los Angeles, California, Bradford received his Bachelor of Science degree in Marketing from the University of San Francisco. Additionally, he is the founder of the Independent Black Film Festival (IBFF) in Atlanta. DENMARK {the agency} received two Healthcare Advertising Awards, a gold and a silver, from the Healthcare Marketing Report. DENMARK won a gold award for a poster it created for the Georgia Transplant Foundation (GTF), and a silver award for creating GTF s newspaper ad. GTF is the primary source for transplant patient assistance and support for all solid organ transplantation in Georgia. A national panel of judges reviewed all entries and judged them based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. A record number of 4,300 entries were received in this year's 24th annual competition. It was the largest healthcare advertising award competition in the nation. Everyone has seen the Aflac Duck spring into action to help those who are "hurt and can't work." But whom does Aflac's agency call when they need a photographer to swoop in and help with a huge shoot with no time to spare? Scott Lowden of course. Erich Stephanovich, creative director at The Zimmerman Agency, enlisted the services of Scott Lowden Photography to fast track the planning and production of an 8 day shoot involving over 40 talent as well as advertising's most famous duck. With less than a week to produce the job, the entire crew at Scott Lowden Photography was put to the test and passed with flying colors. The project called for over 50 images including studio shots of Aflac's feathery mascot and lifestyle images shot on location all around historic Columbus, GA where Aflac is headquartered. The images will appear in a variety of media including brochures, collateral and consumer ads. Carabiner Clients Found Carabiner Communications has expanded its technology PR offerings with the addition of search engine optimization and social media communications programs. To help clients increase their visibility in the rapidly growing online world, the agency now offers search engine optimization, podcasting, videocasting, blog and wiki-management, and online newsroom services. Part of Carabiner's search engine optimization and social media communications programs are social networking tools. This offering provides one-time or ongoing programs to increase connection with media and consumers using social networking tools ranging from blogs to videocasts and online newsrooms. To accommodate varying levels of clients' needs, the agency also offers a keyword identification program with online market analysis and ongoing implementation and monitoring of new keywords and phrase campaigns. Leagans and Oppert in the LAB LAB 601 recently promoted LeAnn Leagans to business development manager and added Annalee Oppert as client services coordinator. Beginning at LAB 601 as an intern shortly after her graduation from Shorter College, Leagans worked her way up to business development manager after successful turns as clients services coordinator and scheduling and operations manager. Leagans is an expert in post-production solutions and scheduling and will utilize this expertise to expand LAB 601's film, television, advertising and corporate communications client base. A North Carolina native, Leagans is also a disc jockey for Disney Radio and is a diehard Atlanta Braves fan.
A graduate of the University of Georgia with a degree in Telecommunications Arts, Annalee Oppert returns to her native Atlanta from Los Angeles after a stint as Assistant to the President of Theatrical Distribution at Lionsgate Studios.
Copyopolis Burns Through Keyboards It's been a busy year for the writers at Copyopolis.com. The past year has seen the collective complete copywriting projects for an impressive mix of local clients including Woodruff Arts Center, the Atlanta Falcons and the Georgia Force, Sutherland Asbill & Brennan LLP, WebMD (Atlanta office), Georgia-Pacific, and Integrative Logic.
Copyopolis.com has also attracted business from Revolve Marketing, whoiscarrus design and ACT (Architectural Charrette Team), all from the Orlando area, as well as Noise Without Sound, a Seattle-based design firm. Projects have ranged from single assignments to marketing makeovers and include statement inserts, a full-line catalog, capabilities brochure, direct response, event promotion, print ads and ongoing Web content.
Composed of Peter Bowerman, Kathy Couch, Georgia Dzurica, Paul Glickstein, Steven Knapp, and Barbara Wilkes, Copyopolis.com began as an informal support group and gradually moved toward their current business model. Oz Paved with Gold Once again, Oz Magazine gets to toot its own horn! For the 8th year in a row, Oz Magazine walked out of the Magazine Association of the Southeast's GAMMA awards with a Gold GAMMA, as well as three Silver GAMMAs, one Bronze GAMMA, and an honorable mention. All awards were in the business-to-business division. Gold was awarded for Best Cover Design for the July/August 2006 Creative Index. Oz Publishing's Art Director and Production Manager Tori LaConsay illustrated the cover. Oz contributor Jay Marsh's cover illustration for the May/June 2006 nabbed an honorable mention for best cover design.
Oz brought home Silver for Best Single Issue, the September/October 2006 Georgia Music Production SourceBook, published in conjunction with the Georgia Film, Video & Music Office. Oz also won Bronze for Best Single Issue, the January/February 2006 ShowSouth Annual, published in conjunction with The Atlanta Ad Club. The second Silver was for Best Single Issue published 3' per year or less, for Oz's semi-annual magazine and directory, Definition!": The HiDef SourceBook.
And the third Silver was awarded for General Excellence in business-to-business. Judging was based on the January/February 2006 ShowSouth Annual, the May/June 2006 Atlanta Film Festival Program published in conjunction with IMAGE Film & Video Center and the Atlanta Film Festival, and the July/August 2006 Creative Index.
A big thank you and
congratulations to all involved in turning out these fine publications, including YOU, the readers. See you in Oz!
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